Published:
Jun 1, 2011
Modelos de negocio: propuesta de un marco conceptual para centros de productividad Business models: a proposal for a conceptual framework for productivity centres
Main Article Content
The success of a particular business venture depends on a good business model; nevertheless, the definition of a business model remains vague given the settings in which it is managed and the elements included in it. The success of many companies´ business models is due to the inclusion of differentiating elements and the ever increasing rhythm of change in the economy, meaning that innovation becomes a fundamental element in business models. Productivity centres´ main objective is to promote productivity and competitiveness for improving the quality of life. Guidelines are proposed in this article for formulating productivity centre business models which have been based on proposed conceptual frameworks incorporating four elements: their roles, internal resources and processes, external resources and processes and evaluation.
El éxito de un negocio depende de un buen modelo de negocio, no obstante la definición de modelo de negocio aun es vaga, dados los ámbitos en los que se maneja y los elementos que incluye. En muchas empresas el éxito de sus modelos de negocio se da por la inclusión de elementos diferenciadores, el creciente ritmo de cambio en la economía, provoca que la innovación en los modelos de negocio, se constituya en un elemento fundamental. Los Centros de Productividad tienen el objetivo fundamental de promover la productividad y la competitividad para la mejora de la calidad de vida. En este artículo se propone una guía para la formulación de modelos de negocio para Centros de Productividad, con base en varias propuestas de marcos conceptuales; integrado por cuatro elementos: los que están basados en sus roles, los recursos y procesos internos, los recursos y procesos externos y la evaluación
Keywords:
Business model, innovation, conceptual framework, productivity centre
Modelo de negocio, Innovación, Marco Conceptual, Centro de Productividad.
Modelo de negocio, Innovación, Marco Conceptual, Centro de Productividad.
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Baden-Fuller, C., MacMillan, I., Demil, B. and Lecocq, X. 2008. “Special issue call for papers:business models”, Long Range Planning.
Brandenburger, A. M. y Stuart, H. 1996. Value-based Business Strategy. J. Econom. & Management Strategy, 5(1), 5-25.
Casadesus-Masanell, R. (2004). Dinámica competitiva y modelos de negocio. Universia Business Review (04), 8-17.
Casadesus-Masanell, R., & Ricart, J. (January-February de 2011). How to Design A Winning Business Model. Harvard Business Review , 100-107.
Casadesus-Masanell, R., & Ricart, J. E. (2010). Competitiveness: business model reconfiguration for innovation and internationalization. Management Research: The Journal of the Iberoamerican Academy of Management, 8 (2), 123-149.
Chesbrough, H. & Rosenbloom, R.S. 2002. The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529-555.
Corporación Andina de Fomento. 2006. Programa Nacional de Consolidación de los Centros de Desarrollo Tecnológico y los Centros de Productividad.
Demil, B., & Lecocq, X. 2009. Evolución de modelos de negocio: Hacia una visión de la estrategia en términos de coherencia dinámica.
Universia Business Review (23), 86- 107.
Drucker, P. 1954. The practice of management. Harper and Row Publishers.
________. 1979. The practice of management. Pan Books.
________. 1994. The theory of the business. Harvard Business Review. 95-104 (sep.-oct.).
Eyring, M. J., Johnson, M. W., & Nair, H. (January-February de 2011). New Business Models In Emerging Markets. Harvard Business Review, 89-95.
George, G., & Bock, A. J. 2011. “The business model in practice and its implications for entrepreneurship research”. Entrepreneurship theory and practice, 35 (1), 83-111.
Giesen, E., Riddleberger, E., Christner, R., & Bell, R. (2010). “When and how to innovate your business model”. Strategy and Leadership, 38 (4), 17-26.
Girotra, K., & Netessine, S. (May de 2011). “How to build risk into your business model”. Harvard Business Review, 100-105.
Glaser, BG. 1978. “Theoretical sensitivity: advances in the methodology of grounded theory”. Sociology Press, California.
Govindarajan, V., & Trimble, C. (January-February de 2011). “The CEO’s role in business model reinvention”. Harvard Business Review , 109-114.
Halme, M., Anttonen, M., Kuisma, M., Kontoniemi, N., & Heino, E. 2007. “Business models for material efficiency services: Conceptualization and application”. Ecological Economics, 63, 126-137.
Hambrick, D. C., Fredrickson, W. C. 2001. “Are you sure you have a strategy?”. Academy of Management Executive15 (4): 48-60.
Hedman, J., & Kalling, T. 2003. “The business model concept: theoretical underpinnings and empirical illustrations”. European Journal of Information Systems, 12, 49-59. http://digitalenterprise.org/models/ models.html
Jansen, W., Steenbakkers, W., & Jägers, H. 2007. New business models for the knowledge economy. Abingdon, Oxon, GBR: Ashgate Publishing Group.
Kujala, S., Artto, K., Aaltonen, P., & Turkulainen, V. 2010. “Business models in project-based firms - Towards a typology of solution-specific business models”. International Journal of Project Management , 28, 96-106.
Linder, J., and Cantrell, S. 2000. Changing Business Models: Surveying the Landscape, Accenture Institute for Strategic Change.
Magretta, J. 2002. Why business models matter. Harvard Business Review, 80(5), 86-93.
McGrath, R. G. (January-February de 2011). When Your Business Model Is in Trouble. Harvard Business Review, 96-98.
Morris, L. 2009. “Business Model Innovation The Strategy of Business Breakthroughs”. International Journal of Innovation Science , 1 (4), 191-204.
Morris, M., Schindehutte, M., and Allen, J. (2005) “The entrepreneur’s business model: toward a unified perspective”. Journal of Business Research, 58, 6, 726-735.
Mutis, J., & Ricart, J. E. 2008. “Innovación en modelos de negocio: la base de la pirámide como campo de experimentación”. Universia Business Review, 10-28.
Okkonen, L., & Suhonen, N. 2010. “Business models of heat entrepreneurship in Finland”. Energy Policy , 38, 3443-3452.
Osterwalder, A., & Pigneur, Y. 2009. Business model generation.
Petrovic, O., Kittl, C., and Teksten, D. 2001. “Developing business models for e-business”. Proceedings of theInternational conference on Electronic Commerce.
Porter M. 1991. “Towards a dynamic theory of strategy”. Strategic Management Journal 12(S), 95-119.
Rajala, R., and Westerlund, M. 2005. “Business Models: A new perspective on knowledge-intensive services inthesoftware industry”. 18th Bled eCommerce Conference eIntegration in Action, Bled, Slovenia, 1-15.
Rappa, M. 2002. Business models. On the web. Red Colombiana de Centros de Productividad. 2009. Los centros regionales de productividad y su red de centros.
Ricart, J. E. 2009. “Modelo de negocio: El eslabón perdido en la dirección estratégica”. Universia Business Review (23):12-25.
Salas-Fumás, V. 2009. “Modelos de negocio y nueva economía industrial”. Universia Business Review, 122-143.
Sandulli, F., & Chesbrough, H. 2009. “Open Business Models: Las dos caras de los modelos de negocio abiertos”. Open Business Models: Las dos caras de los modelos de negocio abiertos (22):12-39.
Shafer SM, Smith H. J., Linder J. C. 2005. “The power of business models”. Business horizons 48:199-207.
Sosna, M., Trevinyo- Rodríguez, R. N., & Ramakrishna, S. 2009. “Cómo conseguir un alto crecimiento en un mercado maduro: El caso Naturhouse”. Universia Business Review (23):56-69.
Svejenova, S., Planellas, M., & Vives, L. 2010. “An individual business model in the making: a Chef’s quest for creative freedom”. Long Range Planning, 43, 408-430.
Tikkanen, H., Lamberg, J. A., Parvinen, P., & Kallunki, J. P. 2005. “Managerial cognition, action and the business model of the firm”. Management Decision, 43 (6):789-809.
Timmers, P. 1998. “Business models for electronic markets”. Electronic Markets, 8 (2), 3-8.
Vives, L., & Svejenova, S. 2009. “Innovando en el modelo de negocio: la creación de la banca cívica”. Universia Business Review (23):70-85.
Weill, P. Malone, T. W., D’Urso, V. T., Herman, G. and Woerner, S. 2005. Do some business models perform better than others? A study of the 10000 Largest US Firms, MIT Center for Coordination Science Working Paper n°. 226. http://ccs.mit.edu/ papers/pdf/wp226.pdf
Wikström, K., Artto, K., Kujala, J., & Söderlund, J. 2010. Business models in project business. International Journal of Project Management, 28, 832-841.
Zott, C., & Amit, R. 2009. “Innovación del modelo de negocio: creación de valor en tiempos de cambio”. Universia Business Review (23):108-121
Andersson, B., Bergholtz, M., Edirisuriya, A., Ilayperuma, I., Johannesson, P., Grégoire, B., Schmitt, M., Dubois, E., Abels, S., Hahn, A., Gordijn, J., Weigand, H., Wangler, B. 2006. Towards a Reference Ontology for Business Models. International Conference on Conceptual Modeling (ER 2006).
Baden-Fuller, C., MacMillan, I., Demil, B. and Lecocq, X. 2008. “Special issue call for papers:business models”, Long Range Planning.
Brandenburger, A. M. y Stuart, H. 1996. Value-based Business Strategy. J. Econom. & Management Strategy, 5(1), 5-25.
Casadesus-Masanell, R. (2004). Dinámica competitiva y modelos de negocio. Universia Business Review (04), 8-17.
Casadesus-Masanell, R., & Ricart, J. (January-February de 2011). How to Design A Winning Business Model. Harvard Business Review , 100-107.
Casadesus-Masanell, R., & Ricart, J. E. (2010). Competitiveness: business model reconfiguration for innovation and internationalization. Management Research: The Journal of the Iberoamerican Academy of Management, 8 (2), 123-149.
Chesbrough, H. & Rosenbloom, R.S. 2002. The role of the business model in capturing value from innovation: Evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529-555.
Corporación Andina de Fomento. 2006. Programa Nacional de Consolidación de los Centros de Desarrollo Tecnológico y los Centros de Productividad.
Demil, B., & Lecocq, X. 2009. Evolución de modelos de negocio: Hacia una visión de la estrategia en términos de coherencia dinámica.
Universia Business Review (23), 86- 107.
Drucker, P. 1954. The practice of management. Harper and Row Publishers.
________. 1979. The practice of management. Pan Books.
________. 1994. The theory of the business. Harvard Business Review. 95-104 (sep.-oct.).
Eyring, M. J., Johnson, M. W., & Nair, H. (January-February de 2011). New Business Models In Emerging Markets. Harvard Business Review, 89-95.
George, G., & Bock, A. J. 2011. “The business model in practice and its implications for entrepreneurship research”. Entrepreneurship theory and practice, 35 (1), 83-111.
Giesen, E., Riddleberger, E., Christner, R., & Bell, R. (2010). “When and how to innovate your business model”. Strategy and Leadership, 38 (4), 17-26.
Girotra, K., & Netessine, S. (May de 2011). “How to build risk into your business model”. Harvard Business Review, 100-105.
Glaser, BG. 1978. “Theoretical sensitivity: advances in the methodology of grounded theory”. Sociology Press, California.
Govindarajan, V., & Trimble, C. (January-February de 2011). “The CEO’s role in business model reinvention”. Harvard Business Review , 109-114.
Halme, M., Anttonen, M., Kuisma, M., Kontoniemi, N., & Heino, E. 2007. “Business models for material efficiency services: Conceptualization and application”. Ecological Economics, 63, 126-137.
Hambrick, D. C., Fredrickson, W. C. 2001. “Are you sure you have a strategy?”. Academy of Management Executive15 (4): 48-60.
Hedman, J., & Kalling, T. 2003. “The business model concept: theoretical underpinnings and empirical illustrations”. European Journal of Information Systems, 12, 49-59. http://digitalenterprise.org/models/ models.html
Jansen, W., Steenbakkers, W., & Jägers, H. 2007. New business models for the knowledge economy. Abingdon, Oxon, GBR: Ashgate Publishing Group.
Kujala, S., Artto, K., Aaltonen, P., & Turkulainen, V. 2010. “Business models in project-based firms - Towards a typology of solution-specific business models”. International Journal of Project Management , 28, 96-106.
Linder, J., and Cantrell, S. 2000. Changing Business Models: Surveying the Landscape, Accenture Institute for Strategic Change.
Magretta, J. 2002. Why business models matter. Harvard Business Review, 80(5), 86-93.
McGrath, R. G. (January-February de 2011). When Your Business Model Is in Trouble. Harvard Business Review, 96-98.
Morris, L. 2009. “Business Model Innovation The Strategy of Business Breakthroughs”. International Journal of Innovation Science , 1 (4), 191-204.
Morris, M., Schindehutte, M., and Allen, J. (2005) “The entrepreneur’s business model: toward a unified perspective”. Journal of Business Research, 58, 6, 726-735.
Mutis, J., & Ricart, J. E. 2008. “Innovación en modelos de negocio: la base de la pirámide como campo de experimentación”. Universia Business Review, 10-28.
Okkonen, L., & Suhonen, N. 2010. “Business models of heat entrepreneurship in Finland”. Energy Policy , 38, 3443-3452.
Osterwalder, A., & Pigneur, Y. 2009. Business model generation.
Petrovic, O., Kittl, C., and Teksten, D. 2001. “Developing business models for e-business”. Proceedings of theInternational conference on Electronic Commerce.
Porter M. 1991. “Towards a dynamic theory of strategy”. Strategic Management Journal 12(S), 95-119.
Rajala, R., and Westerlund, M. 2005. “Business Models: A new perspective on knowledge-intensive services inthesoftware industry”. 18th Bled eCommerce Conference eIntegration in Action, Bled, Slovenia, 1-15.
Rappa, M. 2002. Business models. On the web. Red Colombiana de Centros de Productividad. 2009. Los centros regionales de productividad y su red de centros.
Ricart, J. E. 2009. “Modelo de negocio: El eslabón perdido en la dirección estratégica”. Universia Business Review (23):12-25.
Salas-Fumás, V. 2009. “Modelos de negocio y nueva economía industrial”. Universia Business Review, 122-143.
Sandulli, F., & Chesbrough, H. 2009. “Open Business Models: Las dos caras de los modelos de negocio abiertos”. Open Business Models: Las dos caras de los modelos de negocio abiertos (22):12-39.
Shafer SM, Smith H. J., Linder J. C. 2005. “The power of business models”. Business horizons 48:199-207.
Sosna, M., Trevinyo- Rodríguez, R. N., & Ramakrishna, S. 2009. “Cómo conseguir un alto crecimiento en un mercado maduro: El caso Naturhouse”. Universia Business Review (23):56-69.
Svejenova, S., Planellas, M., & Vives, L. 2010. “An individual business model in the making: a Chef’s quest for creative freedom”. Long Range Planning, 43, 408-430.
Tikkanen, H., Lamberg, J. A., Parvinen, P., & Kallunki, J. P. 2005. “Managerial cognition, action and the business model of the firm”. Management Decision, 43 (6):789-809.
Timmers, P. 1998. “Business models for electronic markets”. Electronic Markets, 8 (2), 3-8.
Vives, L., & Svejenova, S. 2009. “Innovando en el modelo de negocio: la creación de la banca cívica”. Universia Business Review (23):70-85.
Weill, P. Malone, T. W., D’Urso, V. T., Herman, G. and Woerner, S. 2005. Do some business models perform better than others? A study of the 10000 Largest US Firms, MIT Center for Coordination Science Working Paper n°. 226. http://ccs.mit.edu/ papers/pdf/wp226.pdf
Wikström, K., Artto, K., Kujala, J., & Söderlund, J. 2010. Business models in project business. International Journal of Project Management, 28, 832-841.
Zott, C., & Amit, R. 2009. “Innovación del modelo de negocio: creación de valor en tiempos de cambio”. Universia Business Review (23):108-121
Palacios Preciado, M., and Duque Oliva, E. J. (2011). Modelos de negocio: propuesta de un marco conceptual para centros de productividad. Administración & Desarrollo, 39(53), 23–34. https://doi.org/10.22431/25005227.144
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