Operating in armed conflict - A case study of Nestle in Colombia
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Businesses and corporations have positively influenced and brou- ght opportunities for excluded populations. However, they have also negatively impacted the communities and territories where
they operate. Many multinational corporations have incorporated so- cial responsibility (CSR) programs in order to acquire legitimacy and to meet human rights expectations of the host country’s constituen- cies. Nevertheless, to genuinely respect human rights corporations, it is necessary to go beyond the CSR approaches and address the impact they generate with their operations. Porter & Kramer developed the concept of shared value, arguing that corporations can improve their competitiveness and, at same time, advance the economic and social conditions in the communities where they operate.
Through Nestlé’s example in Colombia, this article aims at illustrating how the concept of shared value can work to bring social benefits to excluded populations in a developing country, as well as how it falls short in other human rights challenges that businesses face, specially in situations of armed conflict. It also aims at evidencing some ways in which businesses can overcome these human rights challenges that cannot be addressed by the concept of shared value.
The authors transfer the patrimonial rights of their article to the Escuela Superior de Administración Pública - ESAP, while retaining the moral rights to their works. Articles in the journal Nova et Vetera are subject to the Creative Commons Attribution-Noncommercial-ShareAlike Attribution License that allows third parties to copy, reproduce, distribute, publicly communicate the work, and create derivative works, provided that the original author is cited and acknowledged, the first publication in this journal is indicated, the work is not used for commercial purposes, and the distribution of derivative works is done under a license of the same type.
The CC BY-NC-ND license was previously used, but it was changed to CC BY-NC-SA.
